BeWhat
A “total service boutique advisory" to orient yourself towards new markets.
BeOriented was born in 2020 from the idea of a group of professionals with different and complementary experiences, with the aim of providing innovative support and services to companies in the cosmetics and beauty care sector.
BeOriented is a “total service boutique advisory" that operates internationally mainly on the European and Asian markets and, thanks to its network of experts and international realities, is able to give personalized solutions to the different needs of cosmetic companies.
BeOriented helps companies to achieve and maintain full compliance with the requirements of international markets with the following support activities:
Technical-regulatory check-up
Product Information File (PIF) and Safety Assessments (CPSR B)
Safety assessor service
Good manufacturing standards advisory (GMP and ISO 22716)
Supply chain audit and foreign regulatory support
Labeling claim analysis and verification
Support PMC and biocides
The creative process that accompanies the birth and development of a line or a product. Integrated communication and brand image, are the essential tools that must be fine-tuned to the target markets keeping in mind the language, lifestyle and local media reality.
Study of image, creativity, branding
Selection, design functionality and visual identity of primary and secondary packaging
Strategic consultancy and creative lines for communication aimed at new markets
Integrated communication with country specific mentality
BeOriented provides consultancy and strategy for international markets with commercial and distribution approach, providing the following support and services:
Internationalization (Europe, China, India, Middle East)
Opening of online and offline international commercial channels
Showroom service
– Physical, with offices in Lugano and Suzhou (China)
– Virtual
E-commerce solutions for the Chinese market
BeOriented supports the company in the research and production of “tailor-made" cosmetics, that are in line with current regulations.
Concept, development and customization of the formula
Selection of active ingredients
Actualization of sampling, packaging selection, production scale-up, production, filling and packaging assistance
Quality control, safety testing and clinical efficacy tests, to validate advertising messages (e.g. anti-wrinkle, anti-cellulite, etc.), as well as legislative aspects and European notifications
In addition, BeOriented offers a range of formulations, designed and conceived following the novelties and innovations of the reference market.
BeOriented supports the company in the research and manufacture of “made to measure" cosmetics, safe and in line with current regulations.
Concept, formula development and customization
Active ingredients selection
Sampling, packaging selection, production scale-up, manufacturing, filling and packaging assistance
Quality control, safety tests, clinical efficacy tests, advertising messages validation (e.g. anti-wrinkle, anti-cellulite, etc.)
Legal aspects and European notifications
The Life Cycle Assessment (Valutazione del Ciclo di Vita) is the ideal tool for analyzing the environmental impact of a product, activity or process along all phases of the life cycle. The LCA results can be used to compare similar products, to request environmental certifications and to communicate the environmental performance of the product.
Screenshot of current corporate sustainability
Made to measure modular L.C.A. photography
Eco-profile and impact reduction interventions
E.P.D. (Environmental Product Declarations) process advisory
For companies, the issue of sustainability has long been a voice of primary importance that can no longer be ignored. Often, in company policies, it becomes a real added value for evolution and success. A sustainable approach must necessarily include the whole supply chain from the product concept to the supply of raw materials, all the way to the packaging design and to the materials for its realization.
“Circular product design" is a vision that includes all the components and that communicates with the target markets and end consumers, passing through cultural models, production capacity and environmental impact assessment.
Sustainable innovation is certainly more competitive and successful and includes strategies and business models that can fit into “green economy" projects. This translates into ethical values and concrete benefits, which can be assessed for the consumer: such as comfort, performance, liveability of the environment, and more and more often, economic sustainability.
The new emerging international competition requires fast and specialised responses. The need for customer engagement strategies requires the capability to develop and maintain relationships between companies and their target markets. Understanding these markets and phenomenons requires a vast quantity of data and the ability to analyze, rework and use that as a competitive factor.
The use of new technologies allows BeOriented customers to find new answers, to create new ways of relating to the market, to understand the product and its use by creating and building experiences capable of involving the customer in the world of the brand.
BeOriented, thanks to its network of qualified international professionals and the experiences in the educational sector of its founding members, is able to offer training programs aimed at the cosmetics sector. Furthermore, thanks to its platform, BeOriented is able to provide web based training with state-of-the-art multi-platform technologies that are also usable on mobile devices.
Regulatory
Internationalization
Self-training
Marketing and digital innovation
Sustainability and social responsibility
Research and innovation